felt designs, builds, and animates original mascot characters. one character becomes the face of everything you make: your content, your branding, your advertising, your storefront. it arrives as a complete system, the design, the rules, the files, and finished content, and it is yours, and nobody else's.
choose a character from the library, or commission an original designed from scratch around your business.
your brand colors, a name you choose, and a launch kit of finished films and posts, ready to publish.
library characters are licensed to exactly one business per industry, per city. commissioned characters you own outright, forever. and an open library character can be adopted: bought outright before anyone else licenses it.
designed for real kinds of businesses, engineered to stay consistent, and finished to shippable polish. on your door, on your van, on your wall.
meet all five charactersgeico spent two decades and a gecko climbing from seventh to second in american auto insurance. the research behind that playbook is public, and it is remarkably one-sided.
more likely to drive very large market-share gains. campaigns built on a recurring character, measured across two decades of the uk advertising industry's effectiveness databank.
system1 analysis of the ipa databank, 2018more likely to land in the top tier for branded attention. ads with brand characters more than doubled the effect of using celebrities, across 2,015 us video ads.
ipsos, "the power of you," 2020fewer than 1 in 10 brands actually uses one. recognizability is scarce because almost nobody does this, which means your competitors almost certainly don't.
system1 ad ratings census, 28,000+ adsand the part that matters most if you are the newer name in town: peer-reviewed research found characters build trust fastest with people who have never used the brand before (journal of advertising, 2004). a character is a new-customer engine, and new customers are exactly the game a dentist, an hvac shop, or a coffee bar is playing. fine print, because we read the studies: these are big-brand datasets and directional evidence, not a promise. we just like our odds.
every character ships as one character book plus every file, ready for your social, your signage, your merch, and any ai tool you point it at.
a character only makes you recognizable if the business down the street can't have it too. so every felt character goes to exactly one business per industry, per city. tell us about yours, and we'll check if your spot is open. free, and no payment until you love your character.
get your character
