beautiful content got cheap. every brand in town posts clean visuals now, and the feed scrolls past all of them the same way. what cannot be generated overnight is recognition: the little face people look for in the feed, on the van, on the door. characters built the tiger, the gecko, and a certain doughboy. felt exists to bring that power to local businesses.
anyone can generate a cute creature now. the craft is everything around it: throwing out the obvious ideas, designing a silhouette that reads at ten feet, engineering the references so the character stays itself in every scene and style for years, and finishing every piece through a real edit suite. that is the difference between a drawing and a brand asset.
felt is the character practice of cintrova, a creative studio led by an art director with twenty years of brand work spanning dell, sharkninja, amazon, and meta. when your character is ready for a bigger stage, ad campaigns, brand films, product launches, and full monthly content engines, the same team takes it there.
meet cintrovabefore felt sold a single character, we built one for ourselves: tuck, a living blanket who guards bedtime for a brand called plum. one character, one bible, and a content system where a single hero film becomes more than twenty finished pieces. every character we make for you runs on the system tuck proved.
read the full tuck case studyone business per industry, per city. reserving is free and puts you at the front of the line.
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