felt designs, builds, and animates original mascot characters for local businesses. every character comes as a complete system: the design, the rules, and a launch kit of finished content. and every character is yours, and nobody else's.
choose a character from the library, or commission an original designed from scratch around your business.
your brand colors, a name you choose, and a launch kit of finished films and posts, ready to publish.
library characters are licensed to exactly one business per industry, per city. commissioned characters you own outright, forever.
designed for real kinds of businesses, engineered to stay consistent, and finished to shippable polish. on your door, on your van, on your wall.
meet all five charactersgeico spent two decades and a gecko climbing from seventh to second in american auto insurance. the research behind that playbook is public, and it is remarkably one-sided.
more likely to drive very large market-share gains. campaigns built on a recurring character, measured across two decades of the uk advertising industry's effectiveness databank.
system1 analysis of the ipa databank, 2018more likely to land in the top tier for branded attention. ads with brand characters more than doubled the effect of using celebrities, across 2,015 us video ads.
ipsos, "the power of you," 2020fewer than 1 in 10 brands actually uses one. recognizability is scarce because almost nobody does this, which means your competitors almost certainly don't.
system1 ad ratings census, 28,000+ adsand the part built for local business: peer-reviewed research found characters build trust fastest with people who have never used the brand before (journal of advertising, 2004). a character is a new-customer engine, and new customers are exactly the game a dentist, an hvac shop, or a coffee bar is playing. fine print, because we read the studies: these are big-brand datasets and directional evidence, not a promise. we just like our odds.
turnarounds, expression sheets, color and material specs, finished social content, merch, animation, and a character bible. the whole box.
see everything in the boxone business per industry, per city. reserving is free and puts you at the front of the line.
reserve your city
