the roster

characters with a job to do.

every character here was designed for a real kind of business, with the full system behind it: expression range, consistency references, and content that ships. one of them could be yours, and yours alone.

meet pearl.

for dentists

a little walrus with the whitest tusks in town. gentle with kids, proud of a good checkup, personally offended by coffee stains.

pearl hero portraitthe character
pearl expression sheet, four emotionsexpression range
pearl as a decal on a dental office dooron your door
see pearl's full kit

meet dial.

for heating + cooling

a chameleon that runs warm on one side and cool on the other. always comfortable, and quietly judging your thermostat settings. a different animation style, because your brand should not look like anyone else's.

dial hero portraitthe character
dial expression sheet, four emotionsexpression range
dial on an hvac service van wrapon your van

meet whistle.

for coffee shops

a porcelain kitten warmed from the inside, with a steam-curl tail. purrs at first sip. glows brightest before 9am.

whistle hero portraitthe character
whistle expression sheet, four posesexpression range
whistle as a neon sign and on a coffee cupon your wall + your cups

meet floof.

for pet care

a walking cotton-candy cloud that loves everyone it meets. and yes, your character moves: every felt character is built animation-ready from day one.

floof hero portraitthe character
it moves
it really moves

meet tuck.

the flagship · a shipped brand

a living blanket who guards bedtime for a brand called plum. not a concept: a complete shipped brand system, where one character and one bible turn a single hero film into more than twenty finished pieces.

tuck smilingthe character
tuck in a felt cloud worldany world
tuck in a felt under-bed worldstill the same tuck
read the full tuck case study

want one of these? or one of your own?

library characters go to one business per industry, per city. commissioned characters are yours forever.

reserve your city